Sporting Events
Let's face it, sporting events are full of fans who are there for two reasons: to support
their team and to have a great time. From donning their favorite team's shirt to full body
paint - these people want the world to know whom they are rooting for at the sporting event.
And often the crazier they come across the better. PixelPixs has figured out how to harness
this passion and make it work for our clients. By giving the sports nuts the chance to get
crazy and have it captured for all of their friends to see - our clients simultaneously get
what they want - relationships with new potential customers. The mania that surrounds any
sporting event brings in CRM leads faster than our clients can say "touchdown!"
At every Chicago Bears game, the Comcast Zone in Soldier Field is alive with PixelPixs. During each game there is always a line of sports enthusiasts waiting to get their picture taken to capture the event and show off to their friends. By changing out the photo opportunity at various sporting events, even season ticket holders have an incentive to come back over and over - bringing new friends each time! Some sports fans have even been caught coming back to the PixelPixs zone wearing their Comcast branded PixelPass that they received from a previous sporting event (which, as an added benefit, is great advertising for Comcast). Comcast has been so pleased with the response from the sporting event crowd, they have begun using the system with the Chicago Timberwolves hockey games as well as other local sporting events.
Where Comcast has made PixelPixs a staple at local sporting events, other clients have taken it
on the road to follow a particular team or sport. Jeep uses PixelPixs to increase excitement at
its winter events (such as Winter X Games and King of the Mountain) while GM Motor Sports offers
PixelPixs at various NASCAR events such as the Daytona 500. PixelPixs has also been successful
at pumping up fans during special ceremonies or events - from the Detroit Red Wing Stanley Cup
DVD Release Party to the Bob Hope Classic Golf Tournament. No matter what sport our clients
support, there is an entire fan base just waiting for the opportunity to document the moment with a photo.
