Promotions & Product Launches
The Internet has surpassed print advertising as "more bang for your buck" in the marketing world.
By now every client knows that to launch a new product, increasing eyeballs on the website of their
new promotion is a must. PixelPixs can help! With our system, the participants have an incentive
to go check out the new website - to see themselves! With many product launches, we link our photo
retrieval page directly off of the client's website, meaning participants are seeing their website
before and/or after they get their PixelPixs photo.
For example, when the new 4-door Jeep Wrangler was being announced, they launched a comprehensive marketing campaign. The premise was that the Wrangler looked like a "bug" when viewed from the top, and so began the "Jeep Bug" promotion. PixelPixs was involved in many aspects of the launch - from taking participant photos in front of a huge "glass jar" that was holding the Jeep Bug captive to snapping the participants locked in their own glass jar while trying to win money. All of those potential customers were then directed back to Jeep's website to pick up their photo - and while they were there they were able to read up more on this new vehicle that was being launched.
PixelPixs can also be incorporated into a larger promotion. The Latina Nation Tour consisted of 3
different events in New York, Miami, and Los Angeles. This event promoted the Latin Magazine's 100th
issue! As a tri-sponsor Chrysler/Dodge/Jeep decided to promote the event.
PixelPixs teamed up with their sister company, Visual-Productions, to build a three-sided display
with an outdoor LCD screen, sound system and lights to show off the latest vehicles from Chrysler
for the promotion. Chrysler lined up the Dodge Nitro, Chrysler Aspen, and Jeep Compass to allow
the attendees to interact with the vehicles. Chrysler was also giving away a new Crossfire.
To enter into the contest to win the vehicle, attendees had to get their pictures taken with the
Crossfire. While retrieving their online photo, they could submit their contest entry. After the
3-city tour, PixelPixs generated over 7,000 entries into the contest. One lucky winner won the
new Crossfire with the help of the PixelPixs system.
