Mobile Tours
As every client knows, mobile tours are about getting your brand in front of
as many people as possible. But for the consumer, mobile tours are about fun and
interactive activities that get them excited about the brand. With a PixelPixs
system, all bases are covered! The individual transforms from simply a visitor of
the mobile tour to being part of the experience. Potential consumers see the fun
our PixelPixs participants are having with our friendly (and
slightly zany) staff which in turn draws in even more posisble customers to interact with your brand. However, the
onsite experience is only half of the equation. The potential consumers rush
home after visiting the mobile tour to access their photo online, excited to
share it with family and friends. They fill out a short survey to get access
to their client-branded photo. The client can use the PixelPixs admin tool to
see just how many participants took part in the mobile tour, how many photos
were emailed onto people not even at the mobile tour, and answers to whatever CRM
questions they asked on their questionnaire.
Motorola has included PixelPixs in its NFL mobile tour since its inception.
Every year PixelPixs travels with this tour to NFL games around the United States. They set
up camp in tailgating areas before the games and invite fans to participate in numerous
activities -one being PixelPixs. Often they will have NFL celebrities on hand to sign autographs
and get their photo taken with the potential consumer via PixelPixs. For the times there isn't
a player available, Motorola offers NFL backdrops and props to encourage the participants to
really become engaged in the photo.
PixelPixs is often used in conjunction with other activities on the mobile tour as well. For the Jeep Bug Tour PixelPixs captured participants in a money booth - trying to grab bills as they flew around them. They also could get their picture in front of the 22 ft. insect jar that the Jeep stood in which looked like a giant bug.
